Features

Equipment Dealer CRM Software

Track leads, quote real-time inventory across every location, and communicate with customers through integrated SMS β€” without paying for a separate CRM, managing another vendor, or asking your team to learn another system.

Backed by $36M Growth Investment
8+ OEM Integrations
New Features Every Wednesday
OPE Dealer software

Why OPE Dealers Need Specialized Software

Running an outdoor power equipment dealership isn't like running a heavy equipment or automotive shop. Your world moves differently:

Why It Matters

Your Sales Team Doesn't Live in Salesforce β€” They Live at the Parts Counter

Most dealerships that adopt a standalone CRM β€” Salesforce, HubSpot, or one of the dealer-specific options β€” run into the same problem within sixty days. The sales team stops using it. Not because the CRM is bad, but because it doesn't know what's in stock. It doesn't know the customer's equipment fleet. It can't create a work order. It can't pull pricing from this morning's vendor update. And it definitely can't text the customer from the same screen where the quote was built.

So leads get tracked in one system, inventory lives in another, and communication happens in a third. Your salespeople toggle between platforms, and deals fall through the cracks β€” not because your team didn't follow up, but because the systems weren't connected.
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Flyntlok made the same architectural decision with CRM that it made with accounting: don't build a mediocre standalone version of something that works better when it's connected to everything else. Flyntlok CRM is embedded inside the DMS. Every lead, every quote, every SMS conversation is connected to real-time inventory, full customer history, and active work orders β€” because it was never separate to begin with.

Platform Overview

Everything Your Sales Team Needs β€” In the System They Already Use

No separate login. No integration fees. No sync delays. No adoption problem.

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Lead Tracking & Pipeline

CRM Hub with categorized views: My Leads, New & Open, Unassigned, All Leads. Color-coded status badges, multi-user assignment, machine association per lead, and required status-change notes that enforce accountability.

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Live Inventory Quoting

Quote real-time parts and equipment inventory across all locations directly from a lead. Create Sales Orders and Work Orders from the lead's Actions tab in one click. Your salesperson never leaves the system to check stock.

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Integrated SMS & Text

Native SMS built into the DMS. Send updates from Work Orders, notify customers from POS, follow up on leads from CRM β€” all logged to the customer profile automatically. Not a third-party bolt-on.

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Sparks Self-Service Portal

Give customers web-based access to order parts, request service, rent equipment, and review invoices β€” 24/7, without calling your dealership. Included with every Flyntlok subscription.

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Social Media Reviews

Request and respond to Google and Facebook reviews directly from Flyntlok. Manage your online reputation from the same system that runs your operations.

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Mobile CRM

Full SMS conversations, lead management, and customer lookup from any device. Your sales team manages pipeline from the lot, the shop, or the road.

Lead Intelligence

From Inquiry to Invoice β€” Without Leaving the DMS

When a lead comes in β€” by phone, web, walk-in, or VOIP β€” Flyntlok captures it, assigns it, and gives your salesperson everything they need to respond immediately: live inventory across every location, full equipment history, current pricing, and direct communication tools. No alt-tabbing. No "let me check the other system.

Create and manage leads in the CRM Hub with My Leads, New & Open, Unassigned, and All Leads views

Assign leads to multiple users and associate multiple machines per lead for complex opportunities

Create Sales Orders and Work Orders directly from the lead's Actions tab β€” one click, no re-entry

Enhanced timeline logs every interaction: calls, notes, status changes, quotes β€” with required notes on every status change

VOIP integration auto-creates leads from unknown inbound callers, pre-populating the phone number so your team never starts from zero

"All Leads" report includes Machine and Model Categories for pipeline visibility by equipment type

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Integrated Messaging

Text Your Customers From the Same System That Runs Your Dealership

Flyntlok's native SMS isn't a third-party integration with a monthly per-seat fee. It's wired into every workflow. Send an update from a Work Order when the repair is done. Notify a customer from POS when their parts arrive. Follow up on a lead from CRM with a quote attached. Every conversation is logged to the customer record β€” automatically, without anyone copying and pasting between systems.

Native SMS from CRM, Work Orders, and Point of Sale β€” all using shared, customizable templates

Every conversation logged to the customer profile for full communication history across departments

Mobile SMS access for field sales and service teams β€” manage conversations from anywhere

"Text Us" website widget captures inbound leads with automatic phone and email validation

SMS permission management flags contacts with SMS disabled and prevents accidental sends

Allow SMS indicators display across Work Order, CRM, and POS so your team always knows before they send

Customer Self-Service

Reduce Inbound Calls. Increase Online Orders. Available Day One

Sparks gives your customers a web-based portal where they can order parts, request service, check rental equipment availability, and review invoices β€” on their schedule, not yours. Every Sparks interaction flows back into Flyntlok as a standard transaction. Your team processes a Sparks order the same way they process a counter order. The difference is that no one had to answer the phone.

Customer self-service for parts ordering, service requests, equipment rental, and invoice review

Sparks orders show available stock from other branch locations with transfer indicators β€” customers see your full inventory, not just one store

Parts search mirrors the POS experience β€” including superseded and alternative item suggestions

Available on day one of Flyntlok implementation β€” no separate setup, no add-on cost, no waiting period

Machine hours and miles captured on service request forms for accurate intake before the customer arrives

STS Truck & Trailer credits Sparks with delivering self-service access to customers from their first day on Flyntlok β€” functionality they couldn't build on their previous platform at any price

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CRM software

Why Embedded CRM Changes Everything

The same architectural thinking behind Flyntlok's accounting strategy β€” applied to your sales team.

CRM software

Frequently asked questions

Does Flyntlok CRM cost extra?

No. Flyntlok CRM is included with every DMS subscription at no additional cost. There is no separate CRM license, no per-user fee, and no integration project. Because the CRM is built into the same platform your team uses for parts, service, rental, and sales, it works with your existing data from day one β€” no migration, no sync configuration, no waiting period.

Can Flyntlok CRM replace Salesforce or HubSpot?

For equipment dealer sales workflows β€” lead tracking, live inventory quoting, customer communication, and pipeline management β€” yes. Flyntlok CRM handles everything your dealership sales team needs, with the significant advantage that every quote pulls from real-time inventory and every interaction connects to the customer's full equipment and service history. Dealers who maintain Salesforce or HubSpot alongside their DMS are typically paying for duplicate functionality, managing an integration that's always slightly out of sync, and fighting adoption problems because the CRM doesn't know what's on the shelf. If your dealership uses those platforms primarily for enterprise marketing automation or multi-brand campaign management, they may still have a role. For day-to-day dealer sales operations, Flyntlok eliminates the need for a separate CRM entirely.

How does SMS messaging work in Flyntlok?

SMS is native to the platform β€” not a third-party add-on. Your team sends and receives text messages from the CRM, from Work Orders, and from Point of Sale, all using shared customizable templates. Every message is logged to the customer profile automatically. Mobile access lets sales and service teams text from any device. The system validates phone numbers, tracks SMS permissions per contact, and supports a "Text Us" website widget for inbound lead capture. SHX Specialty Hose Express credits Flyntlok SMS with driving a 25% increase in monthly revenue after switching from a legacy DMS where leads, inventory, and communication lived in three separate systems.

What is the Sparks Portal?

Sparks is a customer-facing self-service portal included with every Flyntlok subscription. Your customers log in to order parts, request service, check rental equipment availability, and review invoices β€” without calling or emailing your team. Every action creates a standard Flyntlok transaction that your staff processes the same way they handle counter business. The parts search inside Sparks mirrors your POS, including superseded and alternative items. Sparks is available from day one of your implementation β€” STS Truck & Trailer calls it the single capability they couldn't replicate on their previous platform at any cost.

Can I track sales team performance across leads?

Yes. The CRM Hub supports multi-user lead assignment, individual pipeline views (My Leads), required notes on every status change, machine-level lead association, and a full timeline of every interaction. Sales managers see all leads across the team, filter by category or equipment type, and monitor pipeline activity in real time from any device. The "All Leads" report includes Machine and Model Categories so you can analyze pipeline not just by salesperson, but by equipment segment.

Does the CRM work on mobile?

Yes. Full mobile access for SMS conversations, lead management, and customer lookup. Salespeople manage leads and communicate with customers from the lot, the shop floor, or the road β€” the same interface, the same data, no feature restrictions on mobile.