About Flyntlok

Built inside an equipment dealership. Built for the way dealers actually work.

Flyntlok is a modern, cloud-based dealer management system for heavy equipment, outdoor power equipment, agriculture, and commercial vehicle. We connect sales, service, parts, rentals, inventory, CRM, and reporting so dealers can run with better visibility, faster workflows, and more control over profitability.

Workflow
OPE Dealer software

Why OPE Dealers Need Specialized Software

Running an outdoor power equipment dealership isn't like running a heavy equipment or automotive shop. Your world moves differently:

our story

We built Flyntlok because we needed it ourselves.

Flyntlok did not start as a software idea looking for a market. It started as a problem inside a dealership.
When Sean McLaughlin bought Craig Taylor Equipment in Alaska, he saw what many dealers already know: the dealership’s software was one of the biggest constraints on the business. The system was difficult to use, hard to change, and not built for the way a modern equipment dealership needed to operate.

Sean had already spent his career building software for demanding businesses. His first major company, Eze Castle Software, supported hedge funds and investment managers with trading and order-management technology. After leaving that business and serving in government during the George W. Bush administration, Sean and his wife, Laura, moved their family to Alaska.

“My career started on Wall Street where I founded a software company that supported hedge funds in their daily trading of stocks, bonds, options, and futures. That company, Eze Castle Software, turned out to be quite successful. I left to work in government for a time during the George W. Bush administration and then my wife, Laura and I moved our family to Alaska.”

In Alaska, Sean became an equipment dealer. That changed the way he looked at dealership software. A DMS was not just a back-office system. It affected the parts counter, the service shop, the rental desk, the sales team, the accounting office, and the customer experience.

So the team built the system they wished existed.

That became Flyntlok.

senior leadership

Meet the Team Building Flyntlok

Flyntlok brings together dealership operators, software builders, and industry leaders focused on modernizing how equipment dealerships run.

WHY FLYNTLOK INTEGRATIONS

Real-Time Data Across Your Dealership Systems

Real-Time Manufacturer Data

Access equipment specifications, parts availability, pricing updates, and warranty information directly from manufacturer systems inside Flyntlok.

Automated Workflows

Automate purchase orders, pricing updates, and financial data synchronization without manual entry or duplicate processes.

Accurate Inventory & Pricing

Keep equipment and parts data aligned with manufacturer systems to maintain accurate inventory and pricing across your dealership.

Unified Dealership Platform

Connect OEM systems, accounting platforms, and dealership workflows into a single source of truth for your business.

“With Flyntlok, the data flows freely. That means better service, smarter diagnostics, and more trust.”

Nick Jacobs
Sr. Director of Finance & Operations, STS Truck & Trailer
frequently asked questions

Common questions about Flyntlok

What does Flyntlok do?

Flyntlok is a cloud-based dealer management system that helps equipment and specialty dealers manage sales, service, parts, rentals, inventory, CRM, reporting, and connected workflows in one platform.

Who is Flyntlok built for?

Flyntlok is built for heavy equipment, outdoor power equipment, agriculture, and commercial vehicle that need modern tools for managing complex dealership operations.

Why was Flyntlok created?

Flyntlok was created because Sean McLaughlin and the team at Craig Taylor Equipment needed a better DMS for their own dealership and did not believe the available legacy systems were good enough for modern dealer operations.

Is Flyntlok cloud-based?

Yes. Flyntlok was built as a modern cloud-based platform designed to evolve, scale, and connect across dealership departments.

What makes Flyntlok different from legacy DMS providers?

Flyntlok was built from scratch around modern cloud architecture and real dealership workflows. It was incubated inside an operating equipment dealership, not retrofitted from a decades-old system.

Who founded Flyntlok?

Flyntlok was founded by Sean McLaughlin, a software entrepreneur and equipment dealer who owns Craig Taylor Equipment in Alaska.