The modern cloud dealer management systemDMS

Built By and For Equipment Dealers The World Depends On

The DMS with sales, service, parts, rentals, CRM, and inventory in one connected platform, with practical AI built into the workflows your team already runs.

Running dealerships across four countries

US
United States
CA
Canada
AU
Australia
NZ
New Zealand
Kubota
John Deere
AGCO
STIHL
Bobcat
Hitachi
Paccar
Volvo
Develon
Kubota
John Deere
AGCO
STIHL
Bobcat
Hitachi
Paccar
Volvo
Develon
Kubota
John Deere
AGCO
STIHL
Bobcat
Hitachi
Paccar
Volvo
Develon
200+
Equipment dealerships
400+
Dealer locations
3,000+
Current active users
Bi-Weekly
New product updates
The Problem

The people who build the world around us deserve software that keeps up with the times

Equipment dealers are under pressure, managing more data, more systems, and more complexity than ever, yet most dealer management systems haven’t evolved to support it.

Customer stories

Hear directly from dealers who switched to Flyntlok

Four dealerships. Different industries. Different sizes. One shared goal: less friction, better visibility, and more control over the business.

RJ’s Outdoor Power customer story: Built together. Built to grow.

Built together. Built to grow.

How STIHL and Toro dealer RJ’s Outdoor Power grew from a husband and wife repair shop to a multi-brand dealership.

“Almost 3 years in, and your response rate remains top-notch! It’s been incredible.”
Bob Jennings, Owner, RJ’s Outdoor Power
Read the full story →
White’s Tractor customer story: Visibility that delivers

Visibility that delivers

How Bobcat dealer White’s Tractor connected four locations, gaining visibility into the entire business.

“It’s a snapshot of the entire company, not just your location.”
Stephanie Smith, Owner, White’s Tractor
Read the full story →
TraxPlus customer story: Connected for growth

Connected for growth

How SANY dealer TraxPlus connected five locations, and gave its team a better, faster way to work.

“For implementation to go as smooth & as quick as it did, I couldn’t be more satisfied.”
Chris Weems, Dealer Principal and Owner, TraxPlus
Read the full story →
RTL Equipment customer story: Grow with control

Grow with control

How multi-location equipment dealer RTL took control of its financials with Sage, and built an operation it can scale.

“It makes me feel comfortable with the numbers I’m passing on to management.”
Katie Stephens, Controller, RTL Equipment
Read the full story →
“We wanted best-in-class accounting, not a DMS bolt-on.”
Chris Devine, CEO, Craig Taylor Equipment
“The data flows freely. That means better service, smarter diagnostics, and more trust.”
Nick Jacobs, Sr. Dir. Finance & Ops, STS
“We’ve had huge growth, and we’ve kept the same team… That wouldn’t have been possible before.”
Erin Byrne, CFO, Delta Leasing
Integrations

Less portal chasing. Fewer manual updates.

Direct API integrations with 12 manufacturers for ordering, parts availability, and warranty. Pricing, supersessions, and substitutions load on their own, at no extra cost.

400+
Brands with live price files
12
Direct API integrations
$0
Extra cost for updates
0
Imports for your team
Premier OEMs via direct API

One connected equipment dealership

See all OEMs & price files

Legacy systems make you fetch price files and charge you for them. Flyntlok just has them.

185
Whole goods OEMs
163
Parts & aftermarket
65
Distributors & suppliers
24
Engines & drivetrains
10
Batteries & electrical

The rest of the stack your dealership already runs on

Finance

Sage Intacct
QuickBooks Online
Xero
Gravity Payments

Telematics

Samsara
Motive
T-Mobile

Marketing & Web

True Radius Marketing
Dealer Spike

E-commerce

Shopify
Shippo
FedEx
UPS

The platform

Where Flyntlok pays off across your dealership.

Equipment, parts, service, customers, and financial workflows in one modern DMS.

Protect parts margin

Keep pricing current, find the right part faster, and stock what actually sells using data from every location.

Turn more shop hours into revenue

Move work orders from intake to invoice faster so technicians spend more time on billable work.

Keep rental units earning

See availability, contracts, utilization, and returns so equipment spends less time sitting.

Close the books without double entry

Keep operational and financial data flowing without re-keying transactions between systems.

Move the counter faster

Ring up parts and equipment in seconds, with payment, inventory, and customer records updating together.

Run every location from one live system

Real-time visibility across branches without server rooms, spreadsheets, or separate systems.

Never miss a follow-up

Track leads, quotes, and follow-ups next to the sales, parts, and service history your team already has.

AI puts your data to work

Voice-to-text tech notes, dormant customer alerts, and stock recommendations from your data.

8/8 Support Guarantee
Response in 8 minutes. Solved in 8 hours.
Flyntlok AI

AI that helps you sell, service, and grow.

Native AI, not a bolt-on and not a black box. Flyntlok AI runs on your live dealership data and puts the next useful action in front of the right person.

Smart Receive

Catch margin leaks before they hit inventory.

AI matches invoice lines to POs, applies freight and fees, and flags pricing discrepancies for review. Your team reviews instead of re-keys.

Smart Tech Notes

Give technician time back to the shop.

Techs talk through the repair. AI writes structured Complaint, Cause, Correction notes in dealer service language, without pulling them off billable work.

Smart Campaigns

Turn your DMS data into the next revenue opportunity.

Find the right customers based on machines, service history, and warranty status, then draft the outreach automatically. Preview and test before it goes out.

AI handles the busywork. Your people still decide.

Your people review, edit, approve, and decide. Your dealership data stays inside Flyntlok: never shared with other dealers, never used to train models for competitors, never sold.

Why Flyntlok

Built inside a dealership.

Flyntlok was built from scratch on Google Cloud because its founder, Sean McLaughlin, an equipment dealer himself, refused to accept that the most important software in his dealership should be the most outdated.

As dealerships took on multiple locations, mobile service, rentals, deeper parts inventories, OEM integrations, and now AI-driven workflows, it became clear legacy systems weren’t designed for the modern equipment business.

No workarounds
Built by a dealer, around dealership workflows.
One source of truth
Every department works from live data.
Built to adapt
Configure it around your operation.
The Flyntlok team outside the Anchorage office
The Anchorage office
The Flyntlok team at the Boston office
The Boston office
flyntlok newsroom

What dealers are viewing this month

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Frequently asked questions

Common Questions About Flyntlok

What makes Flyntlok different from traditional dealer management systems?

Flyntlok is built from scratch using modern cloud technology and designed specifically for equipment dealerships, connecting sales, rentals, service, and operations in one platform without the limitations of legacy systems.

How difficult is it to switch from a legacy system?

Switching systems can feel complex, but Flyntlok is designed to simplify the process. Our team works closely with your dealership to guide implementation, migrate data, and ensure a smooth transition.

Will Flyntlok work for my type of dealership?

Yes. Flyntlok is built for equipment dealers of all sizes, from outdoor power equipment to heavy machinery, supporting the workflows your business depends on.

How long does implementation typically take?

Implementation timelines vary depending on your dealership, but Flyntlok is designed for faster deployment than traditional systems, with a structured onboarding process to get your team up and running quickly.