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The Data You Need Right Now

Survive Busy Season and Win the Year

Jenny Moebius of Flyntlok, Sara Clements-Hey of Bob Clements International and dealer Clifford Dale of State Tractor & Equipment break down the customer and service data dealers should capture now to drive more sales and service revenue.

Apr 7, 2026
12:00 pm ET
30 min
Free
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The Data You Need Right Now
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What you will learn
Key takeaways

About this webinar

Busy season is when dealerships make their money, or leave it on the table.

In this practical, no-fluff session, Flyntlok CMO Jenny Moebius is joined by industry expert Sara Clements-Hey of Bob Clements International and dealer owner Clifford Dale of State Tractor & Equipment. They break down the customer and service data your team should capture right now, the questions to ask, and how small improvements in data capture lead to more service work, better follow-up and higher lifetime value.

  • The minimum customer data every dealership should capture, and the most common gaps that cost revenue.
  • 3 questions every salesperson should ask to unlock upsell, cross-sell and repeat business.
  • How service data pays: cause, complaint and correction drive real dollars, from warranty recovery to technician efficiency.
  • A simple 3-step plan to fix messy or incomplete data without slowing your team down.
  • How to turn data you already have into revenue across sales and service.
Speakers

Who you will hear from

Jenny Moebius
Host
Jenny Moebius
Chief Marketing Officer
Flyntlok
Jenny Moebius is Chief Marketing Officer at Flyntlok and hosts Flyntlok Unlocked, a podcast for equipment dealers. She previously led marketing at Skedda and The Predictive Index, where she launched the talent optimization category.
LinkedIn
Sara Clements-Hey
Sara Clements-Hey
President
Bob Clements International
Sara Clements-Hey is President of Bob Clements International and has worked with equipment dealers and manufacturers there since 2013. She is a speaker and the author of The Dealership Equation, a book about growing a dealership through people, process and profit.
LinkedIn
Clifford Dale
Clifford Dale
Owner
State Tractor & Equipment
Clifford Dale owns State Tractor & Equipment in Kansas City, Kansas, a family business since 1994. The company sells Mustang by Manitou and SANY equipment and repairs heavy equipment, trucks and railroad vehicles.
LinkedIn
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Who is The Data You Need webinar for?

Dealer principals, sales managers and service managers who want more revenue out of busy season. Sara Clements-Hey of Bob Clements International and dealer Clifford Dale share what data to capture and how to clean it up without slowing the team down.

Why does service data matter for dealership revenue?

Service data such as cause, complaint and correction drives real dollars, from warranty recovery to technician efficiency. The session covers what to capture on every job and a 3-step plan to fix incomplete data.

When is The Data You Need Right Now and how long is it?

The live session is April 7, 2026 at 12:00 pm ET and runs 30 minutes. After it ends, the recording is available on demand on this page.

Is this webinar free?

Yes. Register with your name, work email and company to join live or watch the recording.

Can I watch the recording if I miss the live session?

Yes. Fill out the short form on this page and the recording plays right here, on demand.