When Sean McLaughlin bought Craig Taylor Equipment, the 60-year-old dealership was running on a green-screen IBM system with just two email addresses in the entire company.
“There was no visibility. We couldn’t see what was selling, what was rented, what was serviced. It was like flying blind,” - Sean McLaughlin, CEO of Craig Taylor Equipment
The business was stagnant. Customer expectations had eroded over time, and the dealership—like many construction equipment dealers—had fallen into what Sean calls ‘the tyranny of low expectations.’ Outdated systems made it nearly impossible to deliver the speed, transparency, and experience modern buyers expect.
As a highly-experienced tech entrepreneur, Sean set out to find a modern Dealer Management System (DMS) to replace the legacy system. After months of demos, he came to a startling conclusion:
“Every DMS I evaluated lacked the modern technology, usability, and reliability I expected. I couldn’t justify the time or investment—so I decided to build my own.”
He brought in another developer, and within six months, they had the first version of Flyntlok up and running inside the dealership. It immediately brought visibility into parts, rentals, service, and sales. Manufacturer reps visiting the store started asking, “What software are you using?”
Dealers across the country started calling.
Flyntlok is a modern, cloud-based dealer management system built from the ground up to modernize the four pillars of daily dealership operations: Parts, Service, Sales, and Rentals.
Unlike most legacy DMS platforms—which offer no CRM or rely on clunky third-party bolt-ons—Flyntlok includes a fully embedded CRM, purpose-built for how equipment dealers sell. From tracking inbound leads to generating fast, accurate quotes and managing follow-ups, it’s fully integrated into the day-to-day workflow.
“Traditional systems ignore the top of the funnel. Flyntlok includes an embedded CRM that tracks every lead, quote, and follow-up—so nothing falls through the cracks.”
Then came a critical decision: don’t build accounting into the platform.
Instead of forcing Flyntlok to manage financials, Sean chose to partner with Sage Intacct, a best-in-class cloud accounting system. Sage Intacct was the perfect complement to Flyntlok’s DMS platform for construction and heavy equipment dealerships. The integration—co-developed with Sockeye (recently acquired by Baker Tilly) —delivers a seamless connection between daily dealership operations and enterprise-grade financial management.
With Sage Intacct, Craig Taylor Equipment gained real-time visibility into financial performance across every dimension of the business. They now track P&Ls by location, salesperson, brand—even individual equipment units by serial number. The result: deeper insights, cleaner reporting, and the ability to provide OEMs like John Deere or Bobcat with brand-specific income statements at the push of a button.
The new tech stack didn’t just improve workflows, it also reshaped the entire culture of the dealership.
That shift—from relying solely on financial statements to tracking forward-looking KPIs—was a turning point. With real-time data from Flyntlok and Sage Intacct, the team began monitoring metrics like quote velocity, rental utilization, service cycle time, and parts performance across all locations.
“We stopped running the business from a balance sheet and started managing it through real-time KPIs. That’s how you create momentum.”
What makes this stack so powerful?
What’s Possible for Your Dealership?
Craig Taylor Equipment is proof that modern systems drive real results. And you don’t need to build your own platform to get there.
If you’re stuck with outdated tools, bloated QuickBooks setups, or fractured workflows—it’s time to upgrade your dealer stack.
See Flyntlok + Sage Intacct in Action
When prospects want to understand what Flyntlok can do, Sean doesn’t show a prebuilt demo. Instead, he logs into his live dealership system. See real-time quoting, rentals, parts, service activity, and financial reporting, live from a $110M operation. See for yourself.
Let us help you modernize.
This is the only DMS that actually feels like it was built in the last decade.
EXECUTIVE SUMMARY
Company: Craig Taylor Equipment
Industry: Construction & Heavy Equipment Dealership
Locations: 5
Results With Flyntlok + Sage Intacct
