Anchorage, AK – October 7, 2025 – Flyntlok, provider of a modern, cloud-based heavy equipment dealer management system (DMS), today announced a $36 million growth investment from Mainsail Partners, a growth equity firm investing in bootstrapped vertical SaaS companies. With this investment and the support of Mainsail AI Labs, Flyntlok will introduce new products and features to help equipment dealers drive efficiencies and uncover new revenue opportunities through AI.
In addition, Flyntlok plans to invest further in its customer success program, ensuring dealers continue to receive the hands-on guidance and service that has distinguished the company.
“Whether they like it or not, equipment dealers are in the data management business—managing millions of part numbers, thousands of models, and constantly changing pricing structures and incentives,” said Sean McLaughlin, founder and CEO of Flyntlok. “When you add in today’s tariff pressures, dealers need every advantage to drive efficiency and protect growth. We’re excited to leverage Mainsail’s deep experience in scaling vertical SaaS businesses, as well as the strategic and technical resources of Mainsail AI Labs, to bring AI and innovation to the dealer market in ways that deliver transformative value for our customers.”
Flyntlok is a specialty, cloud-based DMS purpose-built for various dealer segments including heavy equipment, heavy and medium-duty trucks and outdoor power equipment. The platform was designed and incubated by McLaughlin inside his own dealership, Craig Taylor Equipment, where he leveraged the platform to help grow revenue from $20 million to more than $105 million in 11 years.
Flyntlok helps dealers across hundreds of locations streamline mission-critical workflows such as point-of-sale, purchase and work orders, rentals, transportation scheduling, fleet and inventory planning, while also integrating in real time with QuickBooks and Sage Intacct for general ledger, AP/AR and payroll. The system supports dealers managing equipment of all sizes, from blowers, mowers, and weed trimmers to loaders, graders, excavators, and mining trucks.
“Flyntlok’s dealer-first approach was locked in from inception, as Sean’s experience building and using the platform to grow his own dealership reinforced the power of modernizing business management with intuitive, cloud-based software. Being purpose-built within its vertical, combined with deep OEM integrations and a strong reputation for customer support, sets Flyntlok apart,” said Vinay Kashyap, Partner at Mainsail Partners.
“We see tremendous opportunity to help Flyntlok accelerate innovation—particularly in bringing AI to the industry to create lasting value for dealers—and we look forward to partnering with the Flyntlok team in their growth,” said Anthony Hayes, Principal at Mainsail Partners.
At the upcoming Equip Exposition, held October 21-24 in Louisville, KY, Flyntlok will showcase some of the ways that properly implementing AI within a DMS can help dealers unlock value hidden within their own data—such as surfacing sales opportunities through the Flyntlok CRM—and streamline repetitive processes to help them run leaner, more profitable businesses.
About Flyntlok
Flyntlok is a pioneering software company that strives to deliver cutting-edge dealer/equipment management solutions. Flyntlok's cloud-based dealer management platform offers a comprehensive suite of tools designed to help its dealer customers manage sales, service, rental and parts inventory.
About Mainsail Partners:
Mainsail Partners is a growth equity firm that invests in bootstrapped B2B software companies to help them grow into market leaders. Our team is purpose-built to include experienced investors and software operators who help founders build great teams, develop industry-leading products, design data-driven and scalable infrastructure, harness the power of AI to drive productivity and innovation, and grow market share. Mainsail’s hands-on support and best practices are delivered through a collaborative approach that respects founder-led cultures and helps build on each company’s commitment to its people and customers. With offices in Austin and San Francisco, Mainsail Partners has raised nearly $4 billion in committed capital and partnered with 100+ companies over the last 22+ years. For more information, visit www.mainsailpartners.com.
Media Contact
Kristy DelMuto
Mainsail Partners
(415) 940-2085
kristy@mainsailpartners.com
Anchorage, AK, October 1, 2023 — Flyntlok, the leading and only true SaaS cloud-based equipment and dealer management system built natively in the Cloud, is excited to announce the launch of its groundbreaking Customer Relationship Management (CRM) capability. With this innovative addition to its suite of services, Flyntlok continues to solidify its reputation as the foremost multi-tenant dealer management platform in the cloud.
Flyntlok has consistently pushed the boundaries of technological innovation within the power equipment sales and management industry. As businesses strive to optimize their operations and provide unparalleled customer experiences, Flyntlok has risen to the occasion by introducing an advanced CRM capability that seamlessly integrates with its existing suite of tools. Flyntlok’s CRM capabilities allow dealers to manage the full lifecycle of their customers and prospects, from managing the incoming lead to quoting, sales, and customer experience follow-ups.
Flyntlok will be at the Equip Expo in Louisville, KY from 10/17-10/20 at Booth #42024
Key features of Flyntlok's new CRM capability include:
- Integration with customers’ external marketing websites to automate the creation of leads into the DMS.
- 360-Degree Customer View & Interaction: Dealers can now access a comprehensive overview of customer interactions, purchase history, and preferences, enabling personalized interactions and tailored services. Customers are no longer required to pay for additional third-party systems to support direct customer interaction through text, email, phone, and chatbot.
- Efficient Lead Management: The CRM streamlines lead capturing, tracking, and follow-up, ensuring that no potential opportunity slips through the cracks.Intuitive Communication: Integrated communication tools enable real-time engagement with customers tied directly to existing inventory, parts, and other critical data to increase revenue and close rates. Automated messages sent in real-time keep customers informed about the status of the work being completed by their dealer.
- Data-Driven Insights for Dealer and Customer: Advanced analytics provide actionable insights into customer behavior, helping dealerships make informed decisions and drive growth.
- Native Cloud Integration: Being 'built in the cloud', unlike its competition who is often attempting to glue together legacy technology platforms under a private equity umbrella, Flyntlok's new CRM capability is fully integrated in the Flyntlok DMS.
"As the dealer management landscape evolves, customer-centricity and operational efficiency have become paramount," said Sean McLaughlin, CEO of Flyntlok. "Our new CRM capability is designed to empower dealers with the tools they need to exceed customer expectations, nurture lasting relationships, increase their sales, and decrease the time to close those sales."
"Since transitioning off our legacy DMS platform and onboarding Flyntlok, our monthly revenues have already increased over 25% due to the ease of tracking customer leads and responding immediately with Flyntlok SMS. We no longer have the delay of working in one system for leads, another system to manage inventory, and a third system to communicate through SMS!" said Eric Plagenza, President of SHX Specialty Hose Express. (www.specialtyhosexpress.com)
Flyntlok's CRM capability is fully integrated with its existing cloud-based dealer management platform, ensuring a seamless integration process for businesses already utilizing Flyntlok's solutions. By choosing Flyntlok, dealerships gain a competitive edge through enhanced customer engagement, streamlined operations, and data-driven insights that lead to smarter decision-making.
For more information about Flyntlok and its innovative CRM capability, please visit https://www.flyntlok.com/equipment-dealer-crm.
About Flyntlok
Flyntlok is a pioneering software company that specializes in delivering cutting-edge ERP and dealer/equipment management solutions. Built on Google’s cloud, Flyntlok's multi-tenant dealer management platform offers a comprehensive suite of tools designed to help its customers manage their sales, rentals, inventory, and maintenance.
